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Sample report

Know what happened—without pretending it already did.

This is a representative reporting layout using made-up values solely to show the kinds of campaign fields FitCents is designed to surface. It is not historical performance, a forecast, or a promise of results.

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Illustrative only. The campaign name, dates, counts, rates, revenue, and ROAS below are fictional. Actual reporting depends on approved measurement, campaign configuration, and available partner integrations.
Illustrative campaign

Example: Protein trial

Sample reporting period · Not a live campaign

Illustrative data
Campaign spend$1,000Example only
Verified redemptions420Example only
Attributed sales$3,200Example only
ROAS3.2×Example only
New-to-brand252Example only
Cost / new customer$3.97Example only
Offer saves1,200Example only
Checkout → purchase18%Example only

What the dashboard is designed to show

SignalHow it helps
Offer saves and eligibilityShows demand entering the protected-offer experience.
Verified redemptionsDistinguishes an approved, measured redemption from a mere click.
New / returning classificationSupports outcome reporting using the member’s first offer-level declaration.
Tracked DTC purchasesShows commerce outcomes when the approved checkout integration supports tracking.
Attributed sales, conversion, ROASHelps assess a configured campaign; ROAS is attributed gross sales, not profit.

What it will not show

  • No individual workout history, HealthKit records, workout type, duration, energy, source, or timestamps.
  • No health-derived audience list, advertising target, re-identification, or data resale.
  • No claim that a checkout click, redemption, or attributed sale is guaranteed.
  • No undisclosed mix of consumer-value funding and performance charges. Those budgets are treated separately.

ROAS uses attributed gross sales. It does not subtract product cost, discount funding, fulfillment, returns, or margin.